Our Story

Robotic Minds Concepts (RMC) represents the first creative venture of the multi-talented entrepreneur Kendall Hurns. This lifestyle brand intertwines the creator's passion for music, art, fashion, and culture, while also challenging societal norms and inspiring individuals to think unconventionally.

Throughout its development, RMC has achieved consistent growth, establishing itself as a prominent brand with substantial collections featuring meaningful expressions that resonate with the "creative at heart," while simultaneously prompting a rejuvenated perspective. Its premium merchandise have captured the attention and endorsement of celebrities such as Jay Z, LeBron James, Teyana Taylor, and Wiz Khalifa.

The brand's ethos, "Create Destroy Rebuild," reflects the belief that we have the capacity to reinvent ourselves at any given moment, mirroring the company's evolution from its inception to the present. Anticipate fresh, contemporary, and relatable merchandise and content at all times. Irrespective of the beginning of your journey, you determine its conclusion. Our guiding principles, "Program your own mind or society will," and "Create, Destroy, Rebuild," epitomize the brand's philosophy of self-empowerment and renewal.